Emerging markets represent a major opportunity for pharmaceutical companies seeking revenue growth.
Although access needs to be owned and driven at country level, some activities still need to take place at regional level, such as connecting stakeholders (for example, region-wide patient organizations), facilitating data collection and analysis, and sharing best practices between markets.
Saarathi with its team spread across varied geographic locations, work with regional stakeholders to understand regional specific barriers from patients’ point of view. Do barriers lie in awareness or affordability or a local culture that considers the disease a taboo?
Working in tandem with informal networks and local NGOs help us understand both the local access landscape and the stakeholders who shape it. Accordingly, we create region specific access strategy for different therapies for better wellness outcomes .
Doctors / Clinicians
Patients / Consumers
From conceptualization to implementation, to the minute details of work, Saarathi team has been there and did it all for the project ReNew. Their spirit and enthusiasm for the work, speaks in the quality of their deliverables.
Saarathi has been an asset for our patient retention program. Their ability to ensure at the successful running program, despite all odds is exceptional which could only be possible because of their passion for what they do.
Saarathi’s team is very passionate about patient care. I am truly motivated by their drive to combine patient care and provide a business model that grows with time.
An organization needs to be patient centric to meet the unique challenges of making high-cost medicines available in India. As Novartis was grappling with this challenge for some of our research products, we had the good fortune of coming in contact with Saarathi.
Ranjeeta has a deep understanding of the Healthcare market with particular focus on consumers. She is one of the leading lights in India, moving towards customer based marketing for pharmaceuticals. Her business is doing well due to her ability to work hard with passion and focus.
Saarathi’s deep commitment towards patient centricity has been their hallmark over the years, especially due to their Leader Ranjeeta Vinil. It is something that she excels in and enjoys doing. Can be a significant source of value to pharmaceutical companies who wish to follow a patient-centric business model.
Saarathi associates are thorough professionals in their approach. They have done some exceptional work that has few parallels in the industry. Great work towards Patient Care !
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on January 23, 2020 at 11:00 am
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